Learn how to increase web traffic - writing quality, useful, targeted content

How to increase web traffic is part of our series in prospecting and generating leads using your website. Our goal is to convince you, the small business owner, that learning this industry and mastering some the these techniques is necessary for survival, economic and health related fitness. We cannot function properly in society without adequate communication devices, land lines and cell phones for people or websites for businesses.

Here we will focus on building free traffic, as opposed to paid advertising, which leads customers to your website. We all have stories about failed advertising attempts in the various media channels so the focus here is how to increase web traffic organically, i.e. for free.

Let's begin ..

How does a person, living in Pleasant Valley California, find a natural livestock grower, called Eagle Wood Farms in Pleasant Valley, Connecticut?

Let's start with the obvious. You have an internet connection and a browser. Searching the internet is nothing new, you can surf.

Let's show a brief analogy of a search engine to the local librarian.

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45 years ago I went to the library for research. The card catalogue listed books and manuscripts by title and author. The Dewey Decimal Code on the card directed me the physical location of the book in the stacks. If the book was checked out the librarian called other local libraries.

The card catalogue now is the search engine. When you type, www.google.com, or www.yahoo.com, or www.bing.com you are taken to a large card catalogue, i.e. a large computer data base. When you type in a search term, "beef cooking times", Google shows you the locations of all the books, not just in the local library, but from around the world. The books today are really "computer web sites". A very simple exercise for you and me, but truly a technological marvel when looking at the hard infrastructure.

The woman in Pleasant Valley, California sees this Googe Search Results - "beef cooking times"

Notice Eagle Wood has a top 10 ranking for "beef cooking times". The page shows practical information about cooking meats. If your website fails to place on this first page or the second page, the woman in Pleasant Valley California will investigate several websites on these pages and will not flip further. Quite frankly, every business on this first page has useful information about cooking beef.

We will show you how to achieve this high ranking and how to increase web traffic.

The secret, yes we have MIT and Stanford computer geeks on our staff. Not cheap but effective!

OK, the real answer is quite simple, CONTENT, CONTENT, CONTENT and CONTENT.

From Google Webmaster Central - "Give visitors the information they're looking for - Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site."

You are an expert in your field, in your industry, and to your existing customers. You can write great content. Great information is How to Increase Web Traffic.

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